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Start with a SCORE presentation by Kenneth Wundrow on six simple steps to opening your own business.

Starting and Owning a Small Business
Tuesday, January 5, 6 p.m.
Registration is required.

Complete a 6-month, 12-step roadmap that includes guided instruction by SCORE Madison and Rock County resource experts, access to SCORE mentors and built-in networking time in a cohort of local entrepreneurs.

Registration is required for these virtual workshops.
Register online with the links below or call 608-758-6600.
Programs will be recorded. Check back to watch video.

The First Steps: Roadmap Chapters 1-3
Part 1: Tuesday, February 2, 8:30-10 a.m.  WATCH NOW
Part 2: Tuesday, February 16, 8:30-10 a.m.  
Set the stage for your business success! SCORE experts George Wennerlyn and Ken Wundrow introduce the Startup Roadmap. Assess your readiness, motivation, skills, experience, financial resources, goals, and support system. Begin research to transition your idea to a plan. Hear the personal story of Brandon Miles, a local high school teacher and owner of Callanish Financial, and JoLynn Burden, owner of Kipís White Dog Inn in Milton.

The Business Plan: Roadmap Chapters 4-5
Part 1: Tuesday, March 2, 8:30-10 a.m.   WATCH NOW  
Part 2: Tuesday, March 16, 8:30-10 a.m.  WATCH NOW  
Turn your idea into a plan! Tom Bradley and Al Vierthaler of SCORE Madison explain startup financing and share options for formulating a business plan. Mark Lorenz, a Commercial Banking Relationship Manager (Johnson Financial Group) offers the banking perspective and what a prospective small business lender looks for in a business plan.

Special Session:
Introduction to Library Business Resources
Tuesday, March 9, 9 a.m. WATCH NOW  
Meet HPL's and UW-Whitewater's Business Librarians! Learn about the wide range of library resources for start-ups and small business owners. Discover publications, databases, and other tools your local public and university libraries provide.

The Legal Stuff: Roadmap Chapters 6-7
Part 1: Tuesday, April 6, 8:30-10 a.m.   REGISTER HERE  
Part 2: Tuesday, April 20, 8:30-10 a.m.  REGISTER HERE 
Ken Wundrow (SCORE), Gregg Schieve (SCORE), and Beth Russell (Russell Law) help you cross these off your startup checklist: business name, tax i.d., business bank account, legal structure, licenses, permits, accounting system, insurance and record-keeping.

Sales & Marketing: Roadmap Chapters 8-9
Part 1: Tuesday, May 4, 8:30-10 a.m.   REGISTER HERE
Part 2: Tuesday, May 18, 8:30-10 a.m.  REGISTER HERE  
Build your brand, find your customers! Insight from Tara Ingalls (Tingalls Graphic Design), Kathryn Wundrow (The Digital Ring), Sarah Hurley (Weber Marketing), Bruce Kahn (SCORE) and Gene Heilman (SCORE).

Location & HR: Roadmap Chapters 10-11
Part 1: Tuesday, June 1, 8:30-10 a.m.   REGISTER HERE  
Part 2: Tuesday, June 15, 8:30-10 a.m.  REGISTER HERE  
Location, Location, Location! Megan Dorn (Dorn Wealth Management) discusses the right business location. Mike Mathews (Janesville Innovation Center) introduces Janesvilleís Innovation Center and the space options there for startups. But first, Ken Wundrow and Bruce Kahn (SCORE) guide you through the costs and benefits of hiring help.

Ready to Launch!: Roadmap Chapter 12
Tuesday, July 6, 8:30-10 a.m.   REGISTER HERE  
Plan your opening! Strategies for your soft opening, grand opening, and anything in between. Mindi Kessenich (Mindi Kessenich Real Estate and Design) with Mike George and Dave Jenneke (SCORE).

Celebration and Local Resource Panel
Tuesday, July 20, 8:30-10 a.m.   REGISTER HERE  
Your final task is to meet local supporters of small businesses in Rock County. Talk with Janesville SCORE mentor Al Vierthaler and representatives from: City of Janesville, Forward Janesville, Janesville Innovation Center, Downtown Janesville, Inc., Rock County Job Center, UW-Whitewater Small Business Development Center and more!


Do I have to register for every session?
You may attend every session or attend only those that apply to you. Keep in mind that Part 1 of each month provides instruction, while Part 2 is an opportunity to network, ask questions of mentors, and virtually meet local experts after you've done some of your own homework assigned in Part 1.

I already own and operate a small business. Can I still take these workshops?
Absolutely! As an existing business owner, you may not need to be present for every session. Feel free to choose which topics and chapters of the Roadmap will benefit you and register only for those.

What materials do I need for the workshops?
The workshop schedule above shows which Roadmap chapters will be covered each month. Access the materials for each Roadmap chapter either before the Part 1 session, or between Parts 1 and 2 so that you can complete the homework and be ready to ask questions at the next meeting. Click "Start the Journey" to get started. You must provide an email address each time you access a chapter to download materials. SCORE does not share your email address with any outside party.

Do I also need to register with SCORE?
No, but as stated above, SCORE asks for your email address each time you access its Roadmap material online. Requesting to work one-on-one with a SCORE Madison mentor would require you to contact SCORE Madison via their website or by phone to set up that relationship.

Do I have to use a SCORE mentor to take these workshops?
We encourage you to establish a relationship with a SCORE mentor, but it is not required. It is one tool in your toolbox as you work toward establishing your business. You may contact SCORE at any time before, during, or after the startup series is over to request a mentor.

Where will the links to the workshops be, and how will I receive those?
A link to each Microsoft Teams session will be sent to your email the day of the event, about an hour before the meeting begins. Check your email for the link, or visit our Facebook Group. Meetings will open about 10 minutes prior to start time.

Iím looking to start a non-profit, not a business. Can I still participate?
Certainly! The workshops would be helpful for someone looking to start a non-profit. We have a non-profit speaker on the schedule. SCORE has non-profit mentors available to assist non-profit startups. The mentors at these workshops can help connect you.


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